Why choose this project topic?
This hospitality service quality topic turns perceived service quality and return-visit intention at a selected hotel into a focused final-year study. Its central question can be examined through voluntary post-stay survey using separate service and intention items, giving you a practical way to connect workplace evidence with a careful interpretation. The brief keeps employee privacy, access and inference limits visible as you plan the work.
How is perceived service quality associated with guests’ stated intention to return?
Choose the organisation, eligible role group, evidence period and approved analysis scope with your supervisor.
Proposed project objectives
- 01Define an eligible sample and scope for perceived service quality and return-visit intention at a selected hotel.
- 02Document the approved evidence relevant to hospitality service quality.
- 03Interpret findings against the research question: How is perceived service quality associated with guests’ stated intention to return?
A suggested research approach
Use an ethics-approved, voluntary recruitment route independent of supervisors. Pilot neutral questions, avoid collecting identifying or sensitive employment details, and report aggregate findings with small-group suppression. Separate self-reported perceptions from administrative outcomes. The evidence plan centres on voluntary post-stay survey using separate service and intention items. Estimate sample associations and distinguish intention from actual repeat visits or causal effect. Agree the population or document sample, timing and supervisor-approved analysis before data collection.
What you will need
- Voluntary post-stay survey using separate service and intention items
- A supervisor-approved recruitment, access and confidentiality plan.
- A defined coding or analysis framework for hospitality service quality.
Keep your project scope clear
Self-reported views from a voluntary sample may reflect recall, selection or workplace-pressure effects; they do not establish employee performance or a causal effect.
Hospitality and Tourism Management project chapter outline
Use this outline as a starting point. You can edit the chapter titles to match your department’s format during setup.
- Chapter 1Introduction
- Chapter 2Review of Related Literature
- Chapter 3Research Methodology
- Chapter 4Data Presentation, Analysis and Interpretation
- Chapter 5Summary, Conclusion and Recommendations
Turn this topic into your own final year project.
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