Why choose this project topic?
Using a recent, specific complaint anchors the questionnaire in an experience participants can describe. Response speed, resolution and communication can be examined as distinct parts of the service encounter.
How are reported complaint-handling experiences associated with customers' stated repeat-purchase intentions?
Choose the retail category, study population and complaint recall period.
Proposed project objectives
- 01Describe the complaint-handling experiences of eligible participants.
- 02Measure stated repeat-purchase intentions with a consistent instrument.
- 03Examine associations and discuss competing explanations.
A suggested research approach
Set a recall window and define eligible retail transactions. Pilot the questionnaire and recruit through an approved method. Separate dissatisfaction with the original purchase from perceptions of the complaint response, and analyse associations without treating intentions as observed purchases.
What you will need
- Access to eligible online shoppers
- A piloted service-experience questionnaire
- An approved recruitment and analysis plan
Keep your project scope clear
Purchase intention is not the same as subsequent buying behaviour, and a cross-sectional survey cannot establish cause and effect.
Business Administration project chapter outline
Use this outline as a starting point. You can edit the chapter titles to match your department’s format during setup.
- Chapter 1Introduction
- Chapter 2Review of Related Literature
- Chapter 3Research Methodology
- Chapter 4Data Presentation, Analysis and Interpretation
- Chapter 5Summary, Conclusion and Recommendations
Turn this topic into your own final year project.
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